Sinclair, Inc. (NASDAQ: SBGI) today announced solid second-quarter financial results, exceeding its own guidance and demonstrating notable strength in its core advertising and digital media ventures despite a challenging macroeconomic landscape.
The diversified media company reported that its Adjusted EBITDA, a key measure of profitability, came in above the midpoint of its Q2 guidance. A significant highlight was the 4% year-over-year growth in core advertising revenue, which rose by $13 million to $316 million. This growth in its fundamental advertising business underscores the company’s resilience, even as total revenues reflected an expected decrease from a prior year that featured heavy political ad spending.
“Sinclair delivered solid second quarter results, successfully navigating a challenging macro-economic environment,” the company’s CEO stated in a comment. “Our multicast networks delivered record-breaking growth in the quarter, and are very well-positioned with new, fan-favorite hits launching… in the fall. Finally, our audio strategy continues to expand as we launched five new AMP sports podcasts.”
Strategic Moves in Digital and Content Pay Off
Sinclair has been actively expanding its digital footprint and content portfolio. Key developments in the quarter include:
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Digital Advertising Strengthened: The company fully acquired Digital Remedy, a software firm specializing in omnichannel media and Connected TV (CTV) advertising. Sinclair has now rebranded its own Compulse advertising business under the Digital Remedy name, creating a powerful, streamlined solution for advertisers.
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New Leadership: Sinclair appointed Narinder Sahai as its new Executive Vice President and Chief Financial Officer. Additionally, Conrad Clemson was named CEO of EdgeBeam Wireless, the company’s joint venture focused on NextGen Broadcast (ATSC 3.0) technology.
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Expanding Sports Content: The company’s AMP Media division launched five new sports podcasts, including “The Script” focused on Ohio State football with former stars Cardale Jones and Chris “Beanie” Wells, and “The Dynasty” covering Alabama football with alumni AJ McCarron and Trent Richardson.
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Tennis Channel Secures Future: The Tennis Channel locked in its role as the premier destination for tennis fans, announcing a new six-year media rights deal with the WTA, extending its exclusive U.S. broadcast rights through 2032.
Financial Health and Innovation
While navigating market headwinds, Sinclair demonstrated prudent financial management by repurchasing $81 million worth of its 2027 notes for only $77 million in cash.
The company also continues to pioneer broadcast technology. In July, Sinclair launched a television station in Syracuse, NY (WKOF), making it the first TV license ever initiated under the advanced NextGen Broadcast (ATSC 3.0) standard. This move positions Sinclair at the forefront of the industry’s technological evolution.
Further demonstrating its commitment to quality content, Sinclair’s newsrooms have earned 208 journalism awards so far this year, including 25 prestigious regional Edward R. Murrow Awards.
For the second quarter ending June 30, 2025, Sinclair reported total revenues of $784 million. The company posted a net loss of $64 million, compared to a net income of $17 million in the same quarter of the prior year, a period which saw significantly higher political advertising revenue.
