CHICAGO — McDonald’s reported a significant surge in global sales for the second quarter, a clear indicator that its renewed focus on providing fast and affordable meals is resonating with customers and showing early signs of success.
The world’s largest burger chain announced on Wednesday that its global same-store sales climbed 3.8% for the three-month period ending June 30, comfortably surpassing analysts’ expectations. In its key U.S. market, same-store sales saw a healthy 2.5% increase, which the company attributed to customers spending more per visit, resulting in larger check sizes.
This positive momentum is a direct result of a strategic push by the company to rebuild its core reputation for quick service and value. While the results signal a promising turnaround, company executives remain focused on the road ahead. They acknowledged that the effort is ongoing, stating that there is still “more work to do” to fully solidify its market position.
The positive report was well-received by the market, with McDonald’s stock (MCD) climbing 2.98% in trading. This strong performance suggests that the company’s strategy is not only winning back customers but also rebuilding confidence among investors.
